Condura gears up for global market on its 25th year;
launches new logo and latest line of Negosyo Refs

May 2, 2012

For the past 25 years, Condura has built its reputation as the most preferred and most trusted name in refrigerators in the Philippines.

From its first generation of refrigerators and freezers, Concepcion Durables became a shining testament to Filipino design and ingenuity, as it created products that became symbols of quality and durability. And because it is Filipino, Condura knew how to meet the demands and tastes of Filipino consumers.

Slowly but surely, the wholly-owned subsidiary of Concepcion Industries, Inc. made its way to the top, beating other globally-renowned brands in the local market.

“Condura’s current success locally can be attributed to hands-on owner involvement, attention to detail and a passion for excellence shared by everyone in the organization from the top down, as well as good product innovation as a result of investing One Billion Pesos in R&D.  Most of all, it is the consumer trust which got us to where we are, this can only be earned by delivering products of good quality and extending good after sales support,” says Condura Vice Chairman, Renna Hechanova Angeles.

After having proven its edge, Condura is now ready to conquer the global market with an even greater vision. Brimming with renewed energy and creativity, the company proudly faces the world with a new look that aptly represents the promise of new directions that Condura will be taking as it steps out into the global market.



In celebration of its 25thanniversary, Condura introduces its new logo. It is hailed as an evolutionary design that still keeps its links to its rich heritage, yet maintains the strong, bold and modern elements such as the red color scheme and the striped pattern. It’s a new look that’s expected to stand toe-to-toe with the world’s most-loved brands, and at the same time exude that fresh appeal for a younger audience and dynamism that would be appreciated by buyers all over the globe.

“Because of our focus and specialization, we have successfully edged out our foreign competitors here in the Philippines, so it’s only a matter of time before we can do the same abroad,” asserts Condura President and COO Ton Concepcion.

“In our generation, we can’t just think and confine ourselves within our borders,” he adds. “We must make our brand regional and global. All our Asian neighbors are growing fast, and it’s high time we jump in on the race. After all, we know that we have what it takes to compete globally.”



Condura also proudly marks the quarter-century milestone by introducing two all-new lines of refrigerators --- the fifth generation Condura Negosyo series and the Negosyo Style series, both designed specifically for those who want to use their refrigerators for business but still have a great- looking home appliance.

The Condura Negosyo 5G (fifth generation) Series, and the Negosyo Style Series, the only refrigerators built for business, brandish several upgrades that afford its Pinoy Negosyante owners the opportunity to make money and save money.

The most spacious in the market, the Condura Negosyo Refrigerators boasts of up to three times more freezer space, two times more chiller space and 14 storage combinations! Powered by a negosyo compressor, they are low on electricity consumption. The Condura Negosyo Refrigerators are up to 100% more energy efficient than a no-frost household refrigerator. And they’re the only refrigerator brand with warranty that is valid for negosyo use, giving priceless peace of mind to business owners.

The freezers are equipped with 4D Surround Freeze Technology which allows faster cooling. It also retains the coldness longer, which comes in handy during brown-outs. Other new features include a really hip bluish-white cabinet interior for a cleaner look, energy-saving LED interior light, and additional ice tray racks and ice buckets. All these can be summed up in 4 M’s – malamig (cool), matibay (durable), malaki(big storage), and matipid (economical). Truly a wise investment!

The Condura Negosyo 5G Series comes in single door, two-door and freezer variants, while the all-new Condura Negosyo Style Series offers single door and two-door options in dragon red, pristine white, satin cream, and silver chic colors. Prices start at P10,995.

Visit your nearest appliance dealer or log on to to know more about the products.



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