Condura Earns Gold In 2025 Reader’s Digest Trusted Brand Awards

MANILA, Philippines, XX April 2025 – Concepcion Durables, Inc. (Condura), a wholly owned subsidiary of Concepcion Industrial Corporation, has been awarded Gold at the prestigious 27 th Reader’s Digest Trusted Brands Awards in the appliance category. This recognition highlights Condura’s dedication to providing durable, reliable, and high-quality appliance solutions designed specifically for Filipino families and businesses in an increasingly demanding marketplace.

Reader’s Digest Trusted Brands Awards stands as one of the most respected consumer surveys in Asia, celebrating companies that have earned consumer confidence through consistent delivery of quality products and services. Condura’s Gold Award status reflects the strong bond of trust it has built with Filipino consumers over the years and demonstrates its excellence in meeting their needs.

“Being recognized as a Trusted Brand by Reader’s Digest is a testament to Condura’s commitment to providing Filipinos with the best appliances that support their homes and businesses,” said Robert Hechanova, Vice President for Marketing of Condura. “Our products are built with Filipino ingenuity, designed to last, and offer peace of mind to every family and business owner. This award belongs to every team member who has contributed to building Condura’s legacy of excellence.”

Coming at a time when Filipino consumers increasingly prioritize durability and value for money, this award recognizes Condura’s focus on creating appliances that stand the test of time while remaining accessible to Filipino families. In today’s challenging economic environment, households seek investments that deliver long-term reliability without compromising on functionality.

Condura has established itself as a reliable partner in households and small businesses nationwide. From energy-efficient refrigerators and freezers to dependable washing machines, its comprehensive product range is designed with one clear goal—to offer the most durable appliances that perfectly fit the Filipino lifestyle. Each product balances durability and longevity, practical features, and competitive pricing to meet the unique needs of Filipino families.

“This recognition encourages us to continue innovating and evolving, ensuring that Condura remains an enabler of Filipino progress,” added Hechanova. “We believe that when Filipinos have the right support, there’s no limit to what they can achieve. Our research and development team continues to invest in technologies that will further enhance the durability and efficiency of our products while maintaining their affordability.”

Condura continues to open possibilities through solutions and products that are engineered to perfectly fit Filipino homes and businesses. The company’s focus on durability, reliability, and value for money has made it a trusted choice for generations of Filipino families and entrepreneurs, from urban professionals to small business owners in the provinces.

Beyond product excellence, Condura has demonstrated its commitment to the Filipino community through various corporate social responsibility initiatives, including programs that support sustainable living, energy conservation, and entrepreneurship development in underserved communities.

By earning this prestigious recognition, Condura reinforces its position as a brand that truly understands and serves the aspirations of the Filipino people. As the company looks to the future, it remains dedicated to its mission of providing quality appliances that enable Filipinos to achieve their dreams and improve their quality of life.

For more information about the 2025 Reader’s Digest Trusted Brands Asia awards, please visit: https://www.trustedbrands.asia/

About ConduraConcepcion Durables, Inc. (Condura) is a wholly owned subsidiary of Concepcion Industrial Corp. and a proudly Filipino brand with a 38-year legacy of excellence. Since its inception, Condura has dedicated itself to providing durable, reliable, and energy-efficient appliances engineered specifically for Filipino homes and businesses. The company’s comprehensive product line includes refrigerators, freezers, washing machines, and other appliances designed to withstand Philippine conditions while remaining accessible to Filipino families. As a homegrown brand, Condura champions resilience, progress, and innovation—helping every home and negosyo thrive. Driven by the fundamental belief that Filipinos with the right support can achieve limitless possibilities, Condura continues to innovate and provide solutions that meet the evolving needs of Filipino consumers. More than just manufacturing appliances, Condura is committed to building possibilities for Filipino families and businesses.

For media inquiries:
Pamela Cruz
Media Relations Manager
pam.cruz@ogilvy.com
(+63) 917-868-7359